Good analytical tools, like the visitor counter at the bottom of a web page, are a courtesy to the website owners because they make it easy to locate details of a website traffic. Many vendors in the market that sell these analytical tools tell the owners very little unless the user add more features to the package. The total number of vistors that have visited a particular page, page views by unique visitors, and other information that are obvious are too basic in any of these tools, that are useful only to blogs, community and personal websites. Of course these tools and metrics are all primarily aimed for novice end users. The reason is energy. Why force the user to spend enormous time and effort in deciphering complexity when there is a simple way of making the information known? But what businesses and commercial website owners need are more sophisticated analytic and statistics that will serve as a guide for marketing and monitoring in order to succeed in their respective businesses. Remember that a poorly designed analytical tool is much worse than no tool at all.

Kissmetrics is the Key to Success

Kissmetrics has it all - ideas and data for a website that is presented in both text and graphics with chart, drawing, map and other visuals. The position of valuable information provided by Kissmetrics suggests its importance. One can elevate a particular information by placing it prominently, or bury it among a clutter of details for later use. In other words, the tool can be customized based on the type of use.

Other Advantages of Using Kissmetrics:

1)Kissmetrics provides a visual that highlights new or significant information pertaining to the website.

2) It arranges visuals and other data that are a part of a series on a single page.

3) The tool makes the data on the provided visual consistent with the actual website and places them in the order in which the pages are referenced.


Unclear collection of data is more a result of complex metric style and ambiguity. To eliminate this unnecessary barrier, engineers with Kissmetrics have developed several methods of measuring the required statistics such as what sources brought the customers to the website in question, what features do the customers use on regular basis and what percentage of trial customers switch to full service package. Similar elements serve as basis for determining the value of a particular company and its products that also measure the potential revenue for the business.